Residential Interior / Interior Design & Architectural Visualization — 2009 · INCEPT Ltd

Deneese

A study or sitting room rendered at floor level: a low white leather armchair with brass-sided panels faces a square white pouf, beside an ornate chrome console with a glass top carrying sculptural vases. A drum floor lamp striped in blue and turquoise stands on a brass stem at the left near a tall ribbed maroon planter and a full-height curtain. Grey damask wallpaper over a white textured dado carries a framed painting of three dancing women in bright wrappers, and the dark parquet floor is laid in small squares with a large book and a stack of magazines dropped on it.

Eight interior visualizations from a 2009 residential mock-up made for INCEPT Ltd, published as the first part of a set: a study, an entrance lobby, two living rooms, two colour schemes for the same kitchen, and two bathrooms — every frame captioned by the studio.

The studio posted the set on 3 October 2009 as DENEESE - 3D VISUALIZATION, ARCHITECTURE / part one, opening with the line that this was “the first part of a mock-up we are doing for INCEPTltd” and that a second part would follow. Two months earlier a single cover frame had been teased as COMING SOON - DENEESE (WARNING! HIGHEND RENDERINGS). The labels are the studio’s usual working chain — SketchUp and V-Ray, finished in Photoshop — plus one that matters here more than anywhere else in the archive: portfolio.

A mock-up is not a commission, and the record should not pretend otherwise. There is no site, no client building and no architect credited; the rooms exist to show what the studio could model, light and dress. That is why the set repeats itself on purpose. The kitchen appears twice from the same angle with the same appliances and the same framed print on the wall, once in pale maple against an orange brick feature and once in dark walnut against the same wall in brown. It is a finishes study, not two kitchens.

What holds the eight frames together is a vocabulary the studio returned to for years. Parquet laid in small dark squares covers nearly every floor; pale walls are grounded by white panelled dadoes; pattern is carried by wallpaper — grey damask in the study, deep red florals behind the living room television — and accented with chrome, gilt and glass. A single etched geometric screen motif recurs hard across the set, appearing as a mirror screen in the entrance lobby, as the shower partition in the master bathroom and as a sliding panel in the second living room.

The lobby and the two bathrooms are the most elaborate frames: a symmetrical hall with a panelled front door between two tall slot windows, a wall-mounted aquarium and a gilded star-patterned ceiling panel, then a master bathroom with a freestanding tub standing in a bed of river pebbles, and a guest bathroom in dark mosaic and pale marble-effect slabs with a teak-slatted shower floor. Every plate carries its own caption strip naming the room and the year — DENEESE STUDY01 / 2009 / THE.SEED.V1.0 — with REVIVAL DESIGN+VFX STUDIOS / REVIVALGH.BLOGSPOT.COM at the other end. That V1.0 stamp, dated 2009 and pointing at the blog rather than a studio domain, is the earliest signature mark in the archive. The post is on blogspot.

The kitchen in its orange scheme: an L-run of pale maple cabinetry with black trim and black worktops, a stainless side-by-side refrigerator at the end, a white brick splashback with a canopy hood, hung utensils and a lit display niche. Sunlight pools on a pale tile floor. The right-hand wall is exposed orange brick lit from a ceiling cove, hung with a framed print, with a potted plant at its base and a white door beyond.

An entrance lobby drawn in symmetry: a white panelled front door with etched glass at the far end, flanked by two tall narrow slot windows and a pair of ferns on ornate stands, with a dark shaggy rug on parquet between them. Pale textured walls carry white panelled dadoes; a wall-mounted aquarium glows on the right and a mirror with an etched geometric screen on the left. Above the door a dark wood ceiling panel set with gilded stars holds a small chandelier.

A living room in daylight: a cream sofa dressed with patterned cushions sits under swagged curtains at the far end, faced across a glass-topped table and an ornate rug by two high-back armchairs striped in orange with dark wood frames. A deep red floral wallpaper wall on the right carries a flat television above a mirrored console; the cream walls hold a gilded mirror and a pair of framed portraits, and strong light enters from a glazed door at the left across the parquet floor.

The same kitchen from the same angle, restyled in the brown scheme: dark walnut cabinets edged with pale pinstriping under white stone worktops, the same stainless side-by-side refrigerator, white brick splashback, canopy hood and hung utensils. The feature wall is now dark brown brick, the flanking walls a grey textured finish, and the framed print, potted plant and pooled sunlight on the pale tile floor are unchanged.

A master bathroom: a floor-to-ceiling wall of glossy brown tiles carries two rectangular basins on a white floating vanity beneath two mirrors, while a freestanding cream oval tub sits under a wide horizontal window at the far end. The floor is a bed of smooth river pebbles crossed by a stone runner. An etched geometric screen partitions the left, and a wall-hung WC and bidet sit against pale marble-effect tiling bordered with a decorative band on the right.

A guest bathroom in dark and pale tile: small brown mosaic covers the side walls and floor, while large marble-effect slabs clad the back wall behind a wall-hung square white basin with a tall chrome tap and a mirror over a glass shelf. To the right a walk-in shower behind a glass screen has a teak-slatted floor edged with pebbles, a chrome shower set and folded towels in a tiled niche, with a grey mat at the threshold.

The living room and dining area from the other end in low evening light: the same orange-striped high-back chairs group around a glass table in the foreground, with the deep red floral wallpaper continuing across the far wall above a mirrored sliding screen with an etched geometric panel. Beyond, a dining table and chairs sit beneath a crystal chandelier hung from a plaster ceiling rose, an arched glazed display cabinet closes the right, and long shadows stretch across the parquet from the curtained glazing.