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Brand Identity / Graphic Design & Identity — 2014 · White Fleece

White Fleece

Brand wallpaper plate, a teal-to-blue gradient filling the frame with the white reversed WhiteFleece lockup centred and a small email address set at the lower right as the closing identity image.

A 2014 corporate identity for White Fleece, a business in Accra, in which RDVS Studios designed a teal wave-and-orbit logotype and built out a full stationery suite, colour system and brand wallpaper.

White Fleece, a young Accra business, needed a professional visual identity it could carry across letterheads, cards and screens. RDVS Studios built the brand from a single mark, then applied it consistently so the company would read as an established corporate house rather than a start-up.

The logotype pairs a fluid teal monogram, three curved strokes suggesting fleece or waves, with an orbiting ring and dot, set above the wordmark WhiteFleece. Boards show reduced and black-and-white versions and a reversed white lockup on a teal field, so the mark holds across light, dark and single-colour uses.

The palette is a clean corporate teal on white, with a subtle patterned blue used on card reverses. A Candara typeface is specified in light and bold for the wordmark and text, and a contact name, Kaneshie-Accra address and phone and email details are set into the stationery grid.

Deliverables span the logo variations sheet, letterhead front and back, business card, typeface specimen, a branded desktop wallpaper and a laptop mockup, presented as an eight-plate identity gallery. Together they form a ready-to-use brand kit that the business could apply immediately to print and digital materials.

The project was published as WHITE FLEECE — GRAPHIC DESIGN, IDENTITY — RDVS. DESIGN; the full set is on Behance.

Brand cover plate on a teal-blue gradient, a faint reversed logo watermark centred and the caption White Fleece with the words corporate and brand identity set in small type at the lower left.
Reversed logo plate on a solid teal-blue field, the WhiteFleece lockup rendered entirely in white, the three-stroke monogram, orbiting ring and dot and wordmark centred as the primary brand signature.
Logotype variation sheet, captioned logotype variation, showing the teal WhiteFleece mark, a reduced version and a black-and-white version, each pairing three curved strokes with an orbiting ring and dot above the wordmark.
Letterhead sheet, captioned letterhead, showing front and back A4 layouts, a small logo and contact block top right on the front, a large teal monogram bottom left, and a pale watermark on the reverse.
Business card sheet, captioned call card, with a patterned blue reverse carrying the white logo and a white front printing a general manager’s name, two phone numbers, a P.O. Box Kaneshie-Accra address and an email.
Corporate typeface sheet, captioned corporate typeface, showing the sample AaBbCc01234 in teal above two specimens, Candara light and Candara bold, each with the alphabet and numerals set out for the brand.
Wallpaper mockup, captioned wallpaper, showing an open silver laptop whose screen carries the teal gradient desktop with the white reversed logo, presented on a plain white studio background.
Brand wallpaper plate, a teal-to-blue gradient filling the frame with the white reversed WhiteFleece lockup centred and a small email address set at the lower right as the closing identity image.