The piece began as a technical study rather than a commission. RDVS had taken on its first 3D and motion work and needed a subject small enough to finish, so the studio’s own mark became the test bed: a single ident that could carry type, a logo build and a camera move in one short sequence.
The frame is a saturated blue field that darkens toward the corners, with the logo tile set inside a rounded white square and tilted on the diagonal. Behind the running figure, streaks of motion blur read as speed, and short light dashes drift across the background so the still image never feels fixed.
Type enters from the right edge in the same pale blue as the tile, blurred on arrival and sharpening as it settles, which keeps the reveal continuous with the mark’s own movement. The whole sequence stays inside one colour family, so the ident reads as a single gesture rather than a set of cuts.
Published on Behance in 2010 as the studio’s first After Effects experiment. The site carries that film at 512×342, and the plate shown with it is a 1078×720 frame of the same sequence.
The project was published as R.D+V.S FIRST AE EXPERIMENT — RDVS. DESIGN; the full set is on Behance. The film above is the motion piece from that gallery.
