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Identity / Graphic Design — 2011 · GoldDust LLC

Gold Dust

Two GoldDust LLC business cards on a white mount labelled back and front: the back is deep red with a tonal diamond pattern and a dark red spread-wing eagle above the wordmark, the front is white with the same mark in gold beside the name LINDA A. DARKO, REAL ESTATE BROKER, a P.O. box for Accranorth, Ghana, three +233 numbers, an email address and a line of services along the foot.

A 2011 identity for GoldDust LLC, the real estate business of broker Linda A. Darko in Accranorth, Ghana, drawn up in Adobe Illustrator and Adobe Photoshop and published by the studio as a calling card and a letterhead.

The studio’s own post lists the client as GOLDDUST, LINDA DARKO and the software used as Adobe Illustrator and Adobe Photoshop. Two pieces are shown: the calling card and the letterhead.

The mark is a spread-wing eagle set over the GOLDDUST name and an LLC line. On the card it is worked twice: struck in dark red across a back panel of tonal wax-print diamonds, and printed in gold on the white front, which carries the broker’s name and title, a P.O. box for Accranorth, three +233 numbers, an email address, and a services line — sales, marketing, rentals, investments, construction.

The letterhead keeps the sheet white and lets the lock-up carry the page: a small gold mark, wordmark and address block at the top right, the same group again as a pale watermark across the centre, and the services line along the foot.

The project was published on the studio’s blog in January 2011 as GOLD DUST IDENTITY | GRAPHIC DESIGN; the post is on blogspot.

Two GoldDust LLC business cards on a white mount labelled back and front: the back is deep red with a tonal diamond pattern and a dark red spread-wing eagle above the wordmark, the front is white with the same mark in gold beside the name LINDA A. DARKO, REAL ESTATE BROKER, a P.O. box for Accranorth, Ghana, three +233 numbers, an email address and a line of services along the foot.
A white GoldDust LLC letterhead on a grey shadow: a small gold eagle lock-up and wordmark sit at the top right above the address, phone numbers and email, the same lock-up repeats as a pale watermark across the middle of the sheet, and the sales, marketing, rentals, investments and construction line runs along the foot.