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Motion Design / Motion Design & Graphic Design — 2011 · ELO

ELO Conference

A 2011 conference campaign for ELO, the Exceed League Organisation: a web advertisement film for the Mission Possible Series built from a chrome logo reveal, blue particle bursts and a rotating wireframe globe carrying speaker captions, with a printed poster for the same date.

ELO — the Exceed League Organisation — needed a short promotional spot for the Mission Possible Series conference, an event built around a lineup of speakers, and the studio was asked to make it for the web. The problem was scale: a title card and a list of names had to feel like a broadcast campaign rather than a slide deck, on a timeline short enough to sit on a website.

The structure is a single continuous sequence. A logo reveal on black hands off to an energy burst, the burst resolves into a glowing blue globe centred on Africa, and heads-up display graphics close in around it. Each speaker then animates in as a lower third over the same turning earth and animates out before the next.

Everything is built in blue and black. The palette runs from deep navy space to cyan filaments, with white lens flares and chrome lettering for contrast; the type is a wide, bevelled techno face that reads as hardware rather than stationery. The frames hold still long enough for the captions to be legible, then the light effects reset.

The film was delivered as a web advertisement and is shown here as sixteen still frames pulled from the timeline, from the opening logo to the closing Mission Possible card; the seventeenth plate is the printed poster the same campaign carried. Published as a motion design portfolio piece, the sequence demonstrates the studio’s particle and compositing work and gives the conference a visual identity in one repeatable format.

The poster is the print half of that identity, built from the same parts on a black ground: the chrome ELO wordmark at the top, the wide bevelled MISSION POSSIBLE SERIES headline beneath it, and the same blue earth with a reticle locked over West Africa. Where the film animates the speaker captions, the poster stacks them — Albert Ocran of Combert Impressions, Albert Onkrah of Hope Coalition, Adiza Brimah-Annan of Opulence Consult, Kwaku Simtim-Miso of Sapphire Ghana Limited, and Stephen Adei, past rector of GIMPA — above a music billing for King’s Jubilee, Too Deep, Jazzy Sammy and Nana Quabinna. Two heads-up read-outs carry the practical information, the destination at Trinity Campus, Regent, Accra and the time at 1:00 PM, with the date set as 18.03.11.

The project was published as ELO MISSION POSSIBLE CONFERENCE — WEB AD — RDVS. DESIGN; the full set is on Behance, and the film above is the motion piece from that gallery. The studio also posted the poster to its own blog on 7 June 2012 as MISSION POSSIBLE - GRAPHIC DESIGN, credited to Adobe Illustrator and Adobe Photoshop; that post is on blogspot. Both records carry the event date 18.03.11, which the film’s own end card repeats, so the work is dated to 2011 here — the 2014 this project carried before was the Behance gallery’s date, not the commission’s.

Animation frame on a black field: a chrome italic ELO wordmark with a pixel-dot wedge at its left, and the tagline ExceedLeague Organisation set beneath it in white and grey sans serif capitals.
Particle burst frame: a sphere of fine blue filaments swelling outwards against deep blue, light rays streaming from its core with no lettering, the moment the logo hands off to the globe sequence.
Warp frame: white and pale blue streaks radiating from a small bright core at the centre of a dark blue field, the burst at its fastest and most abstract point before any shape resolves.
Deep blue space frame with a brilliant white lens flare at upper left, its star rays crossing the field, and a small crescent-lit planet floating at lower right, still empty of text.
The globe resolves: a glowing blue wireframe earth with Africa facing the viewer, rimmed in cyan light against a starfield, the first frame in which the conference’s continental imagery is fully readable.
Heads-up graphics arrive: the same blue globe with a circular reticle locked over West Africa, columns of small unreadable data text at the top left, and a bright flare burning at the lower left edge.
The interface settles around the globe: a segmented ring framing the earth, a numbered 01 marker at the right, fine data lists down both margins, and the cyan-lit continent still turning at the centre.
First speaker caption animates in below the globe: STEPHEN ADEI in wide chrome capitals, with a smaller role line beneath reading PMR Reactor GMPA, all set against the blue earth and its HUD ring.
The same STEPHEN ADEI lower third holds while the reticle over Africa advances and the ring graphics rotate, the globe’s cloud layer drifting to keep the loop alive between captions.
Second speaker caption: ADIZA BRIMAH-ANNAN in chrome capitals across the lower third, subtitled Brand Executive, Opulence Consult, over the blue globe with its data ring and a 01 marker at the right.
The ADIZA BRIMAH-ANNAN caption continues, the reticle having moved to a new position on the continent, with the HUD’s circular gauges at the top right and stacked micro text down the left margin.
Caption transition frame: the ADIZA BRIMAH-ANNAN lettering is sliding out towards the lower right corner, half its width already off the frame, while the blue globe and its ring graphics stay fixed at the centre.
Third speaker caption: ALBERT ANKRAH in chrome capitals with the role line Executive President, Hope Coalition beneath, the globe still turning inside its segmented ring and a square HUD panel at the upper right.
Caption build frame: only the letters ALBE have resolved at the lower third, the rest of the name still arriving from the right, over the blue earth and its rotating gauge graphics.
Final speaker caption reads ALBERT OCRAN in wide chrome capitals, with a smaller role line beneath reading CEO, Combert Impressions, below the Africa-centred globe and its cyan rim light.
End card on black: MISSION POSSIBLE in the same wide chrome techno capitals, low and left of centre, with the date 18.03.11 set beneath it in smaller white figures.
The printed poster, portrait on black: the chrome italic ELO wordmark at the top above the spaced line exceed league organisation presents, then MISSION POSSIBLE SERIES in wide bevelled blue capitals. A glowing blue earth with a reticle locked over West Africa sits between two heads-up read-outs giving the destination as Trinity Campus, Regent, Accra-Ghana and the time as 1:00 PM. Below, the date 18.03.11 heads a stacked speaker billing naming Albert Ocran, Albert Onkrah, Adiza Brimah-Annan, Kwaku Simtim-Miso and Stephen Adei, over a music line for King’s Jubilee, Too Deep, Jazzy Sammy and Nana Quabinna, with blue diagonal bands running down the right margin.