Architecture / Architectural Design & Architectural Visualization — 2010 · GOIL

Goil Rebranding

Daytime concept for the adipa station: a teal canopy with a lime-yellow edge on slim columns over numbered pumps, a tall totem listing diesel, petrol, kerosene and 24 hours, and a pale paved forecourt with a red saloon at the pumps.

Three concept filling-station identities for the 2010 GOIL re-branding competition — canopy, price totem, wayfinding and convenience kiosk, each rendered by day and after dark.

The studio published the set on 4 June 2012 as GOIL REBRANDING, headed GOIL RE-BRANDING COMPETITION — 2010 and signed with its THE SEED.1.1 series mark, which is burned into every frame with the date: THE.SEED.1.1..2010. The concept filling station design and the 3D visualization are RDVS’; the branding that the station identities were built around was done by Oxygen Ghana.

What was designed is the station as a whole system rather than a single look. Each route gets the same kit: a flat-roofed pump canopy on slim columns with the brand colours carried around its fascia and through the ceiling grid, a tall totem reading diesel, petrol and kerosene above a 24-hours line, coloured directional arrows across the forecourt, numbered pump islands, and a glass-fronted mart kiosk at the edge of the canopy. The three routes are named in the studio’s own filenames as adipa, carat and koffa — adipa in teal and lime-yellow, carat in magenta and violet against a dark totem, koffa in teal with a green leaf mark and yellow-green trim.

Each is shown twice or three times over, in daylight and at night, because the pitch turns on the night reading: the canopy underside becomes the principal light source and the arrows and totem the only colour left on the street. Eight plates are kept here from the original post, which is on blogspot.

The same adipa station from the other side against a low sun: the canopy raked across the frame, the totem and its green directional arrows in the left foreground and palm shadow drawn across the paving.

The adipa station at night: the canopy alight from its own ceiling grid, the totem lit with its fuel list, pump numbers picked out in teal and yellow arrows glowing across an empty forecourt.

A second identity route, the carat station by day: a dark totem carrying a red-and-amber circular mark, a pale canopy edged in magenta and a purple arrow directing traffic across light paving.

The carat station after dark: magenta and violet light tracing the canopy edge and the totem, the pump island lit cold white and the signage glowing against a black sky.

A third route at dusk: a teal canopy with yellow-green trim over the pumps, a white totem with a green leaf mark, and a glass-fronted mart kiosk lit from within.

The same station by day from the left: a yellow saloon at pump 01 under the teal-and-lime canopy, the totem reading across the forecourt and a low hedge closing the site.

The same station at night: the canopy underside alight in green, yellow arrows glowing toward the road, and the mart kiosk and pumps lit behind them.