Graphic Design / Architectural Visualization & Graphic Design — 2011 · Private Client

Clairemont

A twenty-plate set RDVS. Design created in 2011 for Arch Xenus: a seventeen-page brochure for Clairemont, a contemporary apartment development in Accra marketed as AX Airport Apartments, followed by the standalone exterior visualization plates that supplied its renders.

Clairemont is a sales brochure RDVS. Design produced in 2011 for Arch Xenus, the architecture firm behind a new apartment development in Accra marketed as AX Airport Apartments. The brief called for a printed document that could present an unbuilt project persuasively: explaining where it sits, what it offers and how the unit types work, long before any resident moved in.

The set is organized like a small publication: cover, contents, an introduction spread, an orange wayfinding map of the site among Accra landmarks, feature and amenity pages, then interior and exterior visualization spreads. A second half carries furnished floor plans for the Xara, Maisha, Penthouse and Triplex modules, closing with contact and back cover pages.

Graphically the brochure runs on a single saturated orange against white, cut by diagonal bands and softened with halftone dot gradients. The same stripe system ties photo-style renders, flat maps and technical plans into one voice, while bold sans-serif headings for CONTENT, FEATURES, INTERIORS and EXTERIORS give the reader fast landmarks when flipping through.

The finished document combines RDVS. Design’s own architectural visualization with its graphic layout, giving the firm a ready-to-print marketing tool for pitching Clairemont to prospective buyers. Published plate by plate, the gallery shows how cover, map, feature pages, plan set and back matter hold together as one continuous printed piece.

The last three plates are not brochure pages. The studio posted them the day before the brochure, on 6 June 2012, as AX APARTMENT - 3D VISUALIZATION, captioned CLAIREMONT APARTMENT / DAY and credited to Arch Xenus for design and R.D+V.S for visualization. They carry the same red-and-black AX identity as the cover — a black-and-white presentation plate under the logotype — followed by the exterior at two hours from one camera: a dusk render with every window lit and the roof’s ochre soffit glowing, then the identical view under an overcast day. The post’s credit block also records the pipeline behind the brochure’s imagery: AutoCAD for the line and 2D work, SketchUp and 3ds Max for model detailing and texturing, V-Ray for lighting and rendering, and Photoshop for textures and post-processing.

The project was published as CLAIREMONT APARTMENTS BROCHURE — RDVS. DESIGN; the full set is on Behance. The studio also posted it to its own blog on 7 June 2012 as CLAIREMONT APARTMENT / MARKETING BROCHURE - GRAPHIC DESIGN (the post), which carries all seventeen pages at 600 px wide — smaller than the copies shown here, which came from the Behance gallery. The three visualization plates come from the previous day’s post.

Contents page: full orange spread with a fine dot gradient, a large CONTENT heading, and a single column listing sections from Introduction, Site Location and Features through the apartment modules to Contact.

Intro spread: warm sepia-toned interior render with pendant lighting, sliced by an orange diagonal panel carrying the white caption A luxurious modern contemporary development of high quality homes.

Site location map: flat orange street diagram naming North Dzorwulu, Airport West hostel, Accra Mall and the Accra-Tema Motorway, with a Clairemont pin and a caption on the serene setting near schools, mall, hospital and airport.

Features page: white ground framed by orange diagonals and dot texture, a FEATURES heading over a list promising a swimming pool, gym, manicured landscape, parking, laundry, generators, water tanks and estate management services.

Amenity render: wood-paneled bar counter under a red ceiling bulkhead with pendant lights, dark flooring and a black rug, framed by an orange band and dot pattern along the lower edge.

Interiors page: lounge render with red slatted feature wall and purple stone column beside an orange text panel reading INTERIORS, describing stylish spacious apartments with excellent finishes, ample parking and full time security.

Exterior render, daytime: three-story apartment blocks with stone cladding, timber screen panels and balconies around a parking court, two cars parked on the paving under an overcast sky.

Exterior render at dusk: the same stone-and-timber blocks glowing from interior and post-top lights against a deep blue sky, EXTERIORS captioned in white over a dotted orange strip at the foot.

Furnished floor plan titled XARA MODULE: three bedrooms, living and dining room, kitchen, store and terrace laid out in warm wood tones with red and gray furniture symbols on a gray gradient ground.

Furnished floor plan titled MAISHA MODULE: three bedrooms off a central living room with red seating, kitchen, dining, store, washrooms and a terrace, set on a gray field with an orange dotted base band.

Furnished floor plan titled PENTHOUSE: three bedrooms, a combined living and dining area with green seating, kitchen, store and wraparound terrace, drawn in wood tones on the same gray gradient background.

Floor plan titled TRIPLEX ground floor: open-plan living room and dining space with green seating, kitchen, store and terrace, with the orange TRIPLEX label anchored on a dotted band below.

Floor plan titled TRIPLEX second floor: master bedroom with bed symbols, a family gallery space with blue seating, washroom and stair core, again on the gray gradient with the orange TRIPLEX caption.

Aerial render: the U-shaped apartment complex seen from above, white roofs over stone and timber facades, a courtyard lawn and a parked car framed by dense green trees.

Contact page: full orange spread with a dot gradient and the heading CONTACT above two small lines of mobile and office phone numbers, kept as quiet as the rest of the minimal back matter.

Back cover: white field cut by a single broad orange diagonal stripe with a dotted edge, the words Designed by R.D.V.S in small type at the lower right corner.

Standalone presentation plate: a black-and-white render of the apartment block's stone-and-glass corner on the left beneath a large red AX AIRPORT APARTMENTS logotype, with a red and black vertical panel of interlocking AX monograms down the right carrying the credits New Life 2.0, August 2011, design by Arch-Xenus and visualization by R.D+V.S.

Dusk exterior render of the same building in full colour: warm light from every window and a deep ochre underside to the roof overhang, a lit AX AIRPORT APARTMENTS sign on the right wing, a red car and a silver car on the paved forecourt, bollard lamps and young palms along the lawn, under a heavy blue evening sky.

The same camera by day: an overcast grey sky replaces the dusk and the reading is all structure — stone-clad ground floor, timber louvre screens backed with dark red panels, the ochre soffit, and the AX sign on the right wing between the same two cars.