← Back to all work
Visual Effects (VFX) & Motion Design — 2016 · Commercial Commission

HFC TVC

HFC TVC live-action frame: a man in a navy shirt and red tie looks up at a floating glass bubble with blue 15% text, teal-lit office, framed certificates behind.

Visual effects, 3D animation, and motion design for HFC TVC, a broadcast commercial campaign created for production company Midnight Run.

HFC TVC is a 2016 visual effects and motion design project produced by RDVS Studios in collaboration with production company Midnight Run.

The project encompasses intricate 3D kinetic animation, simulation, dynamic Rube Goldberg mechanical visual metaphors, digital compositing, and broadcast-ready motion direction for television.

HFC TVC the same office frame as the header: man in a navy shirt with a red-trim collar looking up at the glass bubble and its blue 15% text.
HFC TVC medium close-up of the same man facing camera, the glass bubble with 15% text floating above his head in the teal-lit office.
HFC TVC CGI close-up: cutaway silver gear housing with a ship-wheel gear and a glowing blue ball, dark background, Midnight Run and Revival Design+VFX credits.
HFC TVC CGI wide shot: a glowing blue ball rolling along silver marble-run tracks with railings on a dark background, studio credit logos at the base.
HFC TVC CGI overhead shot: silver hairpin curve track carrying the glowing blue ball over mechanical pistons, dark background, credit logos.

Film

The 2-second clip held with the project